WHERE IT ALL BEGAN
About Us
I’ve spent more than a decade learning firsthand what it means to experience wellness—and what happens when your body, hormones, and health no longer feel like they’re working in your favor.
My own journey through endometriosis and, ultimately a hysterectomy, surgically induced hormone decline taught me more than I ever expected about women’s health. It taught me how to advocate for myself, ask better questions, understand my body, and navigate midlife with greater confidence, energy, strength, and well-being.
I took my experience and the countless stories of other women and backed it with education and coaching certifications in menopause, nutrition, fitness, and weight loss. I began shaping that knowledge into something I could share with other women: practical, empowering guidance for nourishing your body, advocating for your hormone health, building strength, and creating a foundation for feeling your best through midlife and beyond.
My passion is creating a space where women feel empowered to prioritize themselves—not as an afterthought, but as an essential part of the life they want to live. A space where you feel informed, supported, encouraged, and confident in making choices that move you toward greater health and well-being.
This is where formidableMD enters the chat.
formidableMD brings together science, medicine, the expertise of a doctor, and the guidance of a coach who is in your corner— helping you understand your health, take action, and stay accountable to the woman you want to become.
Because being formidable isn’t about doing it all alone. It’s about having the knowledge, support of a team, and confidence to advocate for yourself—and build a stronger, healthier life on your terms.
Marianna Nudelman JD, Co-Founder
Certified Women's Wellness Coach
Edward Orshansky MD MBA, Co-Founder
Medical Director
Edward Orshansky, MD, MBA is a board-certified family physician, Obesity Specialist and the co-founder and medical director of formidableMD. With nearly a decade of clinical experience spanning hospital medicine, critical care, emergency medicine, and primary care.
Dr. Orshansky trained at the Virginia Tech Carilion Family Medicine Residency, where he was elected Chief Resident and inducted into the Alpha Omega Alpha Honor Medical Society — the highest academic honor in medicine. He holds an MBA in Healthcare Administration from Davenport University, a background that directly informs his focus on client success.
His clinical career has included active roles as Chief Medical Officer and Chief of Staff at a North Florida Critical Access Hospital (CAH), and concurrent hospitalist positions throughout North and Central Florida.
He holds active medical licenses in Florida, Georgia, New Jersey, and New York, and has provided primary care to patients in the Northeast Florida region in his private office.
Dr. Orshansky co-founded formidableMD to address a problem he encountered firsthand treating chronically ill patients: a lack of patient-centered care. Physicians often do not have enough time to truly listen to patients, understand their concerns, discuss wellness and prevention, or involve them in meaningful decisions about their health.
At the same time, insurance restrictions can prevent patients from receiving testing or care that their physician believes is necessary.
As a result, patients can feel unheard, unsupported, and powerless in a system that is supposed to be built around their well-being.
FormidableMD's model — physician-owned, clinically driven, built around outcomes — reflects his experience on both sides of the administrator-clinician relationship. At formidableMD healthcare is focused on the client, their individual needs, goals and preferences.
His clinical interests include telemedicine-based longevity, healthy aging and wellness, weight management, hormone replacement therapy and artificial-intelligence integration into the future of medicine.